Sharpening Written Communication Skills in Hotel Management
To
begin with, In the hospitality industry, written communication plays a vital
role in ensuring seamless operations, providing excellent customer service and
maintaining a professional image. The Hotel manager and staff should thrive on
strong written communication skills so as to convey messages, acknowledge the
queries and resolution of the issues in
a more efficient manner.
Importance
of Written Communication skills in Hotel Management
There
are umpteen reasons that justify the pertinence of written communication skills
in hotel management that are discussed as follows:
1. Clear
Communication- Written communication emphasizes on the clear and logical
understanding of messages and it helps to avoid misunderstandings and
miscommunication.
2. Professional
Image – Well written documents, emails and reports showcase the professionalism
and attention to each and every detail specifically. This enhances the positive
reputation of the Hotel.
3. Customer
Satisfaction- The aim of written communication is to effectively assist
customer complaints and respond to the queries as early as possible.
Consequently it harbours satisfaction and loyalty of the customer.
4. Operational
Efficiency- Written communication enables the smooth functioning of the
responsibilities, roles and procedures of the staff.
Types of Written Communication in Hotel
Management
To ease up written communication, there
are number of tools that Hotel managers and staff can use, that includes:
1. Emails-
It enables an individual to respond to the queries, issues and communication of
the customer.
2. Reports
- The writing of reports includes the feedback provided by the guest,
performance in operations, and the analysis based on financial aspect. It is
therefore an important part of
written communication.
3. Memos
- It entails the written communication in form of the policies, working
procedures and updates to the staff.
4. Guest
Correspondence - It stresses on the response given through the letters to the
guest, their comments and dissatisfaction.
5.
Social Media - The
promotion of the hotel on various social media platforms and the engagement of
clients is necessary that can be done through writing vlogs on these platforms.
Tips for Sharpening Written Communication Skills
Following
are some of the pointers that can be utilised to sharpen Written Communication
skills in Hotel Management:
1. Familiarise
yourself with your audience- Improvise your calligraphy and tone to the
visitors, colleagues and suppliers.
2. Coherence
and Cohesion- The written communication needs to stress on the simplicity of
the language. So that the readers should not get confused by the usage of
technical terms and jargon of words.
3. Grammar
and spell check - The written communication demands the perfection of well
written grammar and spellings. Failing to incorporate these can result in the
demeanour of ur professionalism
4. Usage
of the professional Tone- It is advised to make the use of professional
language and avoid using slangs and informal or casual language.
5. Proofread
– The key to a clear written communication is proof reading of the document
before it is conveyed so as to avoid errors and mistakes.
6. Use
Active Voice- For the engagement and clarity of the readers, active voice
should be used.
7.
Inclusion of specific
Examples- to make you writing more relatable, the number of examples can be
used.
Best Implementation of Practices for Written communication in Hotel Management
For
the best impression of your written communication, following are some of the
practices that can be utilised:
1. Development
of a Style Guide- For ensuring the consistency in Writing, style and tone, there
ought to be a style guide.
2. Usage
of Templates- There is plenty of Templates that can be utilised to make common
documents like emails and reports. These not only save our time but also ensure
consistent writing.
3. Training
of Staff- In lieu of the importance of written communication in Hotel
Management, training sessions need to be organised from time to time. This can
ensure better understanding within the staff.
4. Motivation
towards Feedback- The staff and guests should be motivated to provide their
valuable written feedback so as to improvise the working of the Hotel.
Conclusion
All
in all, Written communication has become the part and parcel of Hotel
Management. It is paving way for the clear, coherent and logical communication
between the customers and the staff. The above mentioned strategies and tips
can not only enhance or sharpen written communication but also can portray the
professionalism of a Hotel ‘s improved efficiency in operations, customer
satisfaction and as a result the revenue.
About Author :-
Saranpreet
kaur holds a Master’s degree in English literature and Bachelor’s in Education
(B.ed)
from Punjab University with over 7 years of teaching experience in English. She
teaches English and ACE at UEI Global Chandigarh.
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