Digital Ordering and Its Impact on Food and Beverage in Hotel Management | UEI Global Education

 

Impact of Online Food Ordering on Hotel Operations

The usage of Digital ordering in the food and beverageservices in Hotels has increased by leaps and bounds. In order to amplify guest experience, streamline operations and increase revenue, hotels are taking advantage of the prevalence of this growing technology. As people in these days prefer to order through mobile apps so hotels too are leveraging this technology for the transformation of its services.

            

  Benefits of Digital Ordering in Hotel Food and Beverage Services

·        Surge in Efficiency- Due to the automation of Digital ordering systems, there has been a reduced need for manual intervention and thus minimal errors.

·        Boosting of Guest Experience- Guests can have a real-time experience as they can browse menus, place the orders and also track the status of their food and beverages.

·        Personalization-Digital ordering enables the hotels to collect data regarding the personalised recommendations and promotions of guest preferences.

·        Amplified Revenue-  There is no doubt in the fact that revenue can be increased by digital ordering as it will reduce the waiting , improvement in table turnover and the facility of online ordering and delivery services.

        Effect on Hotel Operations

·        Streamlined Kitchen Operations- through Digital ordering systems, there can be optimization of kitchen operations as it will provide the accurate information on orders and also it will enable the chefs to prioritize and manage their workload more perfectly.

·        Improvised Inventory Management- Digital ordering systems can provide assistance to the hotels in managing the inventory in a more efficient manner by tracking sales data and adjusting the inventory accordingly.

·        Magnified Customer Service-  Hotels can identify their areas of improvement through digital ordering systems as it can enable guests to give feedback and ratings Consequently it will lead to a better customer service.

·        Challenges and Opportunities

·        Consolidation with Prevailing Systems-There ought to be an integration of digital ordering systems with the hotels seamlessly with their existing property management systems (PMS) and point –of-sale (POS) systems.

·        Data Security and Privacy- The digital ordering systems need to be in compliance with the data protection regulations. Hotels should ensure it that their digital ordering systems are safe and secure.

·        Staff Training- The hotel staff needs to be digitally smart and thus be provided training on using the digital ordering systems so that they can be able to manage and troubleshoot issues.

 

Future Trends and Opportunities

 

·        Artificial Intelligence(AI) and Machine Learning(ML)-  AI AND MI technology can prove to be advantageous in analyzing sales data , improvisation of the menus, and offering of the personalised recommendations of the guests. Therefore resulting in customer satisfaction.

·        Mobile Apps and Online Ordering- Online ordering platforms can be developed through mobile apps so that guests can order food and beverages from remote areas.This will enable the Hotels to develop good customer experience.  

·        Contactless Payments- To enhance guest experience the hotels can integrate contactless payment options into their digital ordering systems. All in the entire customer will have a reduced waiting time.

 

Conclusion

·        To put in a nutshell, the Digital ordering has proved to be of numerous benefits that offers increased efficiency, a much required enhanced guest experience, and the prime target that is amplified revenue generation .This way hotels have augmented the way of managing their food and beverage services. Although still the hotels need to be on their toes regarding the integration of the digital ordering with their existing systems. Moreover the data security and the privacy regarding it need to be of the topmost priority. The acquaintance of digital ordering systems of the staff needs to be taken care by the hotels. Thus taking the advantage of digital ordering systems and staying ahead of futuristic trends and opportunities, hotels can improvise their food and beverage services, boost up revenue and maximize a great customer experience.

 

 

About the Author

Name- Diwakar Kumar

Educational Qualification- 3 Yrs Diploma in HMCT, BA (History, Hons.) (LNMU-Bihar), MTTM (IGNOU) Experience - 16 Years

Name of the Institute- UEI Global Chandigarh

Location: India

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